Marketing Project Manager

We are looking

We're seeking a Marketing Project Manager who is passionate about driving business growth through innovative strategies and a data-driven approach. In this role, you will be crucial in identifying growth opportunities, executing marketing campaigns, and optimizing the user acquisition funnel. Your ability to analyze market trends and adapt strategies accordingly will play a vital role in scaling our business.
If you’re ambitious, innovative, and highly product-focused, join our team.

Get ready to

· Conduct market and customer research to devise improvements for current marketing funnels and to discover new opportunities (e.g., new user segments, channels, products, business models, etc.)

· Take full ownership of creating well-converting sales funnels that support overarching business goals

· Develop customer acquisition strategies that enhance conversion rates and generate new business opportunities

· Continuously track and monitor the conversion rate, and promptly identify potential issues

· Analyze user data, behavior, and customer feedback to identify and prioritize areas for optimization to enhance conversion

· Design and implement website A/B tests and experiments to improve conversion rates and other key performance indicators (KPIs)

· Collaborate with cross-functional teams (Marketing, Product, Engineering, Design) to develop and implement effective growth strategies

· Utilize various analytics tools (Google Analytics, VWO, Hotjar, etc.) to continuously analyze user behavior data, identifying areas for improvement in marketing funnel performance

· Stay informed about the latest trends and best practices in Marketing and CRO

We expect you to

· Have experience in developing hypotheses, conducting A/B tests, deriving insights, and iterating until key metrics improve

· Understand user behavior and the factors influencing purchase decisions

· Possess strong data skills and analytical thinking, with the ability to interpret complex data

· Be accountable for overseeing project processes independently from start to finish

· Have experience in the Wellness industry with digital B2C products (considered a plus)

· Demonstrate a growth-driven mindset, prioritizing tasks with higher business impact potential

· Manage multiple projects effectively and prioritize them according to dynamic deadlines

· Exhibit strong proficiency in English, both written and verbal communication.

Salary

Gross salary range is 2700-4000 EUR/month.

Location

We have an amazing office in the heart of Antakalnis, Vilnius, overlooking the Sapiegos Park, which offers spectacular views in every season.